• Lisa Pratt

How I Got Here - Samantha Cox





I first met Sam Cox over 10 years ago when I went to an event in Brisbane and Sam was the keynote speaker! I can even recall that I was wearing a new pair of heels (who was I?) and it was a stand-up event and my feet were killing me, but there was no way I was going to leave as I was completely engaged in what Sam had to say as she talked about her time as Sir Richard Branson’s Executive Assistant. Fast forward many years later and we were introduced through a mutual friend and when I heard how Sam had evolved her career and had carved out a new future for herself grounded in her purpose and talents, I knew hers was a story I had to share. Sam is one of the most energetic, positive and adventurous women I know and I’m in awe of her ability to push herself and take risks. Happy reading!



What is your current role and how does it fulfil you?

My current role is Founder and Partner of The Dream Clean and Cook Company. Since relaunching the business a few months ago it’s gone from strength to strength. I find it so rewarding and fulfilling to see our ideas come to life, but to be doing it alongside my identical twin sister is awesome. Offering a lifestyle service to our clients, including domestic cleaning and home cooked meal service, we have found that there is a large demand for our services.


What career decisions and experience led you to where you are today?

Over the last 20 years I’ve lived all over the world for my career, including the USA and the Caribbean. One of the major influences in my career and where I am today, is my time working for Sir Richard Branson based on his private island Necker. I spent almost 5 years as Richard’s Executive Assistant so being around such an established entrepreneur learning from him daily, really has given me the tools and the drive to want to create my own businesses. I’ve always loved the service industry, whether it be in my roles as EA’s or in my roles in the USA for 6 years as the Corporate Director of VIP Services for Hard Rock Hotels and Casinos. Exceeding customers' expectations is what I strive to do!


What’s the one piece of advice you’d give someone wanting to end up where you have?

To say YES more often! I’m a true believer of getting out of your comfort zone and to see what you can achieve even if you don’t have experience. I’ve found that this has always given me the opportunity to learn, grow and achieve things I never thought I would. It does take courage, but I was never a kid who believed I had to stay in “the box”.



Be Fabulous

Lisa xx

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